If you’re like me, nosing around on how this new swathe of entrepreneurial/corporate escapees turned creators are making bank online, then you’ve probably seen these numbers already.
Jessi Jean is not a Gen Alpha influencer. She's a self-described "career-confused" woman who burnt out, left her job, and started filming herself flipping furniture as she was figuring it out.
I've been following Jessi since February as she's been building in public, sharing how much she's making each month from various new revenue streams as she figures out what's next.
Her consistent posting on getting over the 'ick' of putting herself out there, her dedication to improving her 'yapping to camera' skills, and her mission to monetize digitally gained her 400k followers in 5 months.
Her goal? To become an excellent public speaker, knowing it's a highly sought after booming medium, and a well-paid lever for entrepreneurs (and executives).
Her ‘why’? To hire a full-time tutor for her young son to learn his dad’s native language, and provide for her family.
Her consistent growth led her to launch a 6 week challenge, "How to Yap on Camera," aimed specifically at the career confused, folks launching their own thing, starting over, or figuring it out. People who have years in a career behind them.
She thought she'd maybe make $80,000.
She made $1.2 million in sales on her 2-week presale, and broke the internet.
She navigated the chaos of the launch with grace and humility. It felt like someone you might know winning at this wild internet game, figuring it out as she went, and making it her new job.
Now my feed is full of people taking her #yapchallenge people figuring out their next move after career burnout, redesigning by choice, or layoff. The whole speaking-to-camera on feed isn’t aligned for me personally, but it’s pretty inspiring to watch this huge community of mid-late career folk putting themselves out there.
I spent years in the music industry figuring out how to open every possible commercial door around a person or group of people, developing multiple revenue streams, nurturing community and visibility.
We're now in the era of this being a path for professionals and executives. Not just artists, celebrities, or influencers.
The tax? You might just end up influencing others if you put yourself out there. But is that so bad if it gives you freedom to WFH, diversify your work, or pursue your passions?
I might not be yapping on camera, but this is what I’m doing for myself across my cottage rentals, my women’s outside brand, part-time working on the ranch, and my advisory practice. And I'm helping other senior executives do it too.
You don’t have to talk to camera every day like Jessi does. But if you have 15+ years of experience behind you, the architecture for a portfolio of revenue streams is already there. It might just be hiding in plain sight.
The same commercial and creative strategy I use to build businesses around artists, I also apply to executives figuring out their revenue stack.
If your architecture isn’t clear yet, Office Hours is a good place to start.
Are you yapping to camera yet? Let me know how it’s working for you if you are!